Meet Sam - Talent Team Founding Member
What inspires your work / creativity?
With a background in the hair industry and an eye for detail, I’ve always been drawn to expressive, hands-on artistry. Nail design lets me channel that creativity every day, and I absolutely thrive when creating nature-inspired looks.
What do you specialise in?
Florals and fruity designs are my specialty, and come December? I’m in full festive mode — Christmas nails are my obsession!
What advice would you give someone new to the industry?
If you’re just starting out in the nail world, here’s my best advice: don’t be afraid to make mistakes. Push yourself, try new techniques, and practice like crazy. That’s how the magic happens!”
What are your favourite IH products?
- 2in1 Base & Top Coat – The glossiest top coat ever! It smooths out nail art and hides any imperfections. Total game-changer.
- Baby Doll Builder Gel – My new favourite for flawless looking nails.
- #4 Filbert Application Brush – An essential in my kit.
- Nail Sculpt Forms – Perfect for quick fixes on chips or breaks.
- Nail Art Brushes – Hot tip: trim the striped brush bristles for finer lines. The short brush is a dream for leaves, petals, and precision work.
How do you use social media to connect with your audience and showcase your work?
My Instagram is my creative space, where I showcase my latest designs and share inspiration to encourage both new and loyal clients to step outside their comfort zones and try something fresh.
Instagram: @no_ordinary_manicure